TakePart, the digital division of Participant Media, has a very rich ecosystem of related content with social action campaigns that are inspired by and driven by films, and hundreds of social action partners. To effective build awareness and propel positive social change, TakePart needed a CMS that showcased their work and connected the dots between campaigns, actions, related content and partners.
On the back-end admin experience, we flexed our technical muscles by designing a strong architecture in Drupal 7 using the online publishing tool OpenPublish. The enterprise platform features soon to be released functionality from OpenPublish 3.0 including drag and drop templates, which dramatically simplify the content publishing process. With a primary goal of improving positive social change, the platform enables a high level of content recirculation to map connections between articles, campaigns and groups. TakePart’s platform improvements create a powerful channel to original articles, videos and campaigns that inspire people to get involved.
The Drupal 7 upgrade allows TakePart to eliminate barriers for publishing information while more easily incorporating media and film, which play a core role in their social action work with partners.
“The new platform will allow us to both hand curate content and actions specific to a particular cause, and automatically relate actions and content based upon related causes and issues,” stated Nathan McGowan, TakePart. “This will allow us to create highly customized campaigns and maintain a depth and breadth of issue related content and actions.“
To measure success and get feedback early, we implemented analytics using Omniture. That allows the client to track user behavior from anywhere. Plus, we conducted user testing and quality assurance testing -- along with providing deployment support -- to ensure that the website was performing as exceptionally as expected.
Said our Project Manager Nalini Rao, “What I've enjoyed about this project is learning about the client itself; learning who they are and what they do.” And we’re confident that TakePart’s users will feel inspired by that mission, too.
